Entries by Jacob Greenblatt

India: A land of unlimited opportunity for Israeli innovation

Introduction This report examines the enormous potential for business development that’s exists between Israel and India today. It looks at the history of Israel-India business relations, key agreements made between the two countries that ease the way for further business collaboration and reports on Indian Prime minister, Modi’s, recent visit to Israel. The report also […]

Will you be in the Next edition of Websters dictionary?

Across the board, appropriate and meaningful naming is considered both critical and valuable. Yet, in the rush to launch the next market disruption, or bring a product to market, the necessary steps required for a precise and meaningful naming selection are often omitted. The results can be absolutely disastrous. Commercialization efforts can be severely hampered when […]

5 Essential Steps to Developing a Killer Content Marketing Strategy

It’s no secret that content marketing works, boosting boosting SEO, creating opportunities for social sharing, building relationships with your audience and fostering trust in your brand. So should you grab that keyboard and start writing? Not so fast. A good strategy is just as important as the content itself. A successful strategy can transform random […]

Is the trade show right for me? Am I ready for the trade show?

Selecting your next trade show and building your team’s game plan  Trade shows present excellent opportunities to generate sales leads, showcase your products, network with key industry players, scout out the competition or gain media exposure. Much time, effort and financial resources are invested in preparation and attendance of every show. With thousands of events […]